Four kinds of project, four ways to build
- Static site — corporate site, catalogue, landing page. The server hands over pages that are already made instead of assembling them on every visit: it loads fast and nothing degrades on its own. HTML, CSS and JavaScript with our own generator, on distributed static hosting, with no server to run. It is how this very site is built. For content that changes a few times a year.
- Site with a content management system — blog, news, a team that publishes every week. WordPress or another CMS: the one you already use, or a lightweight one. It needs hosting with a server and a database, plus regular updates and backups.
- Online shop — catalogue with stock, payments and shipping. A commerce platform (Shopify, WooCommerce, PrestaShop…): that is not something you build by hand. We take care of the design, the product pages and making sure AI understands what you sell.
- Custom web application — users, real-time data, payments, dashboards. A modern framework, a database and cloud services. That is the case of ClubScore, our live tournament and scoreboard platform for sports clubs. It is a different kind of project: quoted separately, with its own maintenance.
How we choose
Before talking technology, four questions: who will update the content and how often, what the site has to do (inform, sell, manage), in how many languages, and what you already have working. The answer decides the kind of project, and the kind decides the hosting and the maintenance.
The rule is not to build more machinery than needed: a CMS for a site that changes four times a year is weight paid on every visit, and a static site for a shop with a thousand products falls short. If what you need is not what we do best, we will tell you before we start.
What they all share: AI View
Whatever the kind, we deliver it ready for AI to see it, understand it and be able to recommend it:
- The content is in the code, not hidden behind a button: it can be read without running JavaScript.
- Each language at its own address, with its hreflang links.
- Your business details in the format machines understand: who you are, what you offer and where.
- A
robots.txtthat lets in the assistants that cite, and anllms.txtthat summarises the site. - Fast, and accessible in the basics: alt text, contrast, headings in order.
Before handing it over, we run it through our checker and our audit. What is seen from outside, we check from outside.
One language, one address
Translating the text is not enough. If the other language versions only appear when a button is pressed, search engines and AI engines never see them: they do not click. It is the most common mistake and the most expensive, because the translation is already paid for and nobody reads it.
Each language has its own address, is served already translated in the code, and hreflang links tell each search engine which one to serve to whom. That is what turns a translation into traffic.
Where the hand still makes the difference
Some work no tool does for you. Catalogue, composition, typographic judgement: there the craft still decides, and design still goes through the Adobe suite.
We use AI tools to produce: they have cut the time a lot, and you notice it in the deadline and the price. What they have not cut is the judgement needed to know what is worth publishing, and a person decides that.
Maintenance depends on the kind
On a static site there is no system to patch: what needs watching is on the perimeter. The domain and its certificate, which expire. The contact form, which can stop sending in silence. Who still has access months later.
On a CMS site or a shop, on top of that, updates to the CMS and its plugins, and backups.
On a custom application, support and evolution under their own agreement.
On all of them, that people keep finding you. We check with each engine’s real identifiers that ChatGPT, Gemini, Claude, Perplexity and the rest can read you. This changes without anyone touching anything: hosting providers change their rules without notice —Cloudflare, for instance, blocks AI crawlers by default on many sites—. A tool of ours checks it and a person reads it: a review every month, a report every quarter.

